Ben Macfarlane.
Chief Technology Officer

Ben has joined REDD as our Chief Technology Officer, who will to provide our clients with extensive knowledge in B2B Software-as-a-Service (SaaS).

With over 2 decades of industry experience, Ben has spent the past 20 years working with startups in the United States and has worked with offshore teams in India, Europe and Australia.

Contact us if you would like a technical review of your organisations current or planned software/ platform.

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More about Ben.

From starting as a developer, Ben has earned the ranks within VC funded startups to CTO and has managed various front end, back end, dev ops, UX and programming development teams.

During his time in the U.S, Ben was involved in multiple Saas product startups, most notably Avalara where, as VP of Engineering, he built and oversaw a team of 30.  Avalara IPO'd in 2018 and currently has a market cap of over $US5 billion.

Ben enjoys building product companies, from technology selection and scaling through too optimisation of organisational structures.

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